Australian Food Waste
The Client
Australian Food Waste is a government lead initiative focused on reducing food waste in Australia.
Their primary goal was creating awareness around food waste through:
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Displaying strategies on how much the community can reduce food waster.
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Displaying case studies that examine the current action being taken within the food supply chain
Their secondary goal was to promote the National Food Waste Strategy by:
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Providing simple explanations for the key deliverables in the strategy.
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Including the voluntary commitment program
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Monitoring and evaluating the framework, including the baselines work currently underway and implementation plan.
Project Services
Custom Dashboard | Dynamic Content | SEO | Mobile Optimisation
The Solution
I always start a project with research. I researched the target audience, which was very wide as Australian Food Waste was targeting all Australians. I had to determine what was and wasn’t important to the site’s visitors.
After research, I then created a website - that included the use of WiX Code - that satisfied the client’s two goals.
The primary and secondary call-to-actions were “explore projects” and view events” respectively. These two call-to-actions help achieve the primary goal.
The section title “National Food Waste Strategy” explains what the strategy is and provide links to more information, therefore fulfilling the secondary goal.
