Australian Food Waste
Australian Food Waste is a government lead initiative focused on reducing food waste in Australia.
Their primary goal was creating awareness around food waste through:
Displaying strategies on how much the community can reduce food waster.
Displaying case studies that examine the current action being taken within the food supply chain
Their secondary goal was to promote the National Food Waste Strategy by:
Providing simple explanations for the key deliverables in the strategy.
Including the voluntary commitment program
Monitoring and evaluating the framework, including the baselines work currently underway and implementation plan.
Custom Dashboard | Dynamic Content | SEO | Mobile Optimisation
I always start a project with research. I researched the target audience, which was very wide as Australian Food Waste was targeting all Australians. I had to determine what was and wasn’t important to the site’s visitors.
After research, I then created a website - that included the use of WiX Code - that satisfied the client’s two goals.
The primary and secondary call-to-actions were “explore projects” and view events” respectively. These two call-to-actions help achieve the primary goal.
The section title “National Food Waste Strategy” explains what the strategy is and provide links to more information, therefore fulfilling the secondary goal.