Blackmore Capital is an Australian equity investment and equity portfolio manager wanting to target the geographic location of Melbourne’s South Eastern suburbs.
Blackmore Capital required a new website, WiX Code and copywriting and their goals where:
Potential clients to learn about their company, including portfolio options
Receive MailChimp subscribers
Receive enquiries from visitors
API Integration | Dynamic Content | Chat Integration | SEO | Mobile Optimisation
A business such as Blackmore Capital generally attracts an older, wealthy demographic. So, I began with research into what kind of roles this demographic would have, and what would be important to them. Then I researched the competition so I could leverage from what they did successfully. Competitor research also helps create a design that will stand out and be memorable to clients who may be comparing companies before deciding who to choose.
To achieve the primary goal, we included an introductory paragraph that instantly informs the visitors as to what Blackmore Capital does, and included prominent portfolio heading with dominant “view profile” call-to-action buttons to urge the visitor to keep reading.
To meet the secondary and tertiary goals, I created a clean “contact us” section with a minimalist email subscription to allow visitors to stay up to date and keep Blackmore Capital at the top of mind.