The Importance of Search Engine Optimisation

Having a website made for your business and not implementing search engine optimisation (SEO) is like deciding to open a brick-and-mortar store, going through all the effort of setting it up, then not displaying signage or handing out flyers, and hoping that people will stumble upon it. Like your brick-and-mortar store, maybe one or two people may come by your website by chance, but if you utilise SEO, many more people will find you. This is because SEO is the key to your websites visibility in the vast online marketplace. SEO implementation positions your business to be found using targeted keywords that your customers use to search for your business.

Here’s are 5 reasons why SEO is essential for the long-term success of your online business.

1. It not only works, it’s effective

If you use efficient SEO strategies, your business’s search engine ranking will be higher. This is vital to the success of your business as it will not only increase your flow of organic traffic, but it also lends credibility to your business. Customers are more likely to trust your website if it is ranked high and easily found.

Other searches, such as audio and video, still depend on keywords to a certain extent – this guarantee’s the ongoing effectiveness and success of SEO. What’s more, the way that search engines are currently developing, SEO will definitely be an effective long-term strategy for your business.

2. Great return on Investment

Organic SEO is a cost effective marketing strategy. When you compare it to other sorts of online marketing such as PPC (pay per click) advertising, - i.e. social media advertisements and Google Adwords - the related costs are considerably lower. SEO is the foundation of your online presence and increases the amount of organic traffic to your website, which is crucial to the continued success of your online business.

3. Utilising Directory Listings

More and more customers are now searching online for reviews before making a purchase. According to Forbes, it is predicted that somewhere between 80-90% of customers are doing so. By claiming your business on websites such as www.productreview.com.au, you will not only be able to respond to feedback from customers, you will also increase your website’s ranking.

Without employing organic SEO tactics like this, the probability of your website being found is low, while your competitors who do employ SEO will be ranked higher.

4. Local Search Optimisation

As I have mentioned in previous posts, mobile traffic has recently surpassed desktop traffic. This means that when a potential customer searches for your type of business on their mobile, the search engine uses both your business’s location and their mobile location to determine whether to display your business. Customers now expect local information such as your phone number and address, so it is now more important than ever to optimise your business for local search.

5. Your competitors are using SEO

Always remember, if you are hard to find, your more visible competitor who has utilised SEO will get business that could have potentially been yours. In a competitive industry, it is important to keep on top of your SEO and make sure that you can be found so you can get your product and/or service to your target audience.

If you would like help implementing SEO for your Wix website, please contact me for a free quote.

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