Atlas Waste and Recycling Management is a Melbourne-based business specialising - as their names suggests - in waste management and recycling with a particular focus on skip and bin hire.
Their target audience is Melbourne residents that need to dispose of large quantities of rubbish due to home renovations, landscaping projects etc.
Atlas’ wanted their new website to satisfy the following goals:
Getting website visitors to book, and make payments, online.
To demonstrate their point of difference, or UVP.
To clearly show the areas that they service.
Booking System | Payment Gateway | SEO | Mobile Optimisation | Social Media Integration
The deliverables for this project were web design (including WiX Code) and copywriting.
As with all project, I start by undergoing extensive research into the target demographic to understand what is important to them, and into the competition. Competitors’ sites can produce insights into what was successful, and what I can do to make my client’s website stand out.
To achieve the primary goal of getting website visitors to book and pay online, I made the main call-to-action button “book onlline”. This button was featured prominently on the home page and gave the visitor a clear was to make the next step.
Once on the Book Online page, the form is split into five simples steps. These steps helps the visitor feel that the form is manageable and easy to complete.
To saisfy the secondary goal of demonstrating their point of difference, the second section of the home page has a “why choose us” section. This second outlines the main reason to choose Atlas, and provides a link to the “why choose us” page that has more detail.
To fulfil the tertiary goal of clearly showing the areas that they service, I included an “our service” area at the bottom of the home and contact pages. This section allows to visitor to clearly see if Atlas services their suburb.
I used WiX Code to create the booking form. The booking forms calculates the total cost of hire, based on over a dozen factors. The form also accepts payments through a payment gateway that I integrated using an API.