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8 Ways your Website is Driving Customers Away

Your website is integral to the success of your business. Therefore, it is highly important for you to ensure that it is as user friendly to your target audience as possible. The following eight points are common mistakes that drive customers away:

1. Not Mobile Optimised

Mobile optimisation is as important as having a regular website. As I have mentioned in previous articles, over 50% of website traffic comes from mobile devices. Not utilising mobile optimisation will deter this percentage of people, therefore minimising your potential customer base.

2. Slow Loading Speeds

No one has the patience for a website that takes too long to load. If your website is slow, your potential customers aren’t going to stick around.

3. Content That is Badly Written

Badly written content will make you appear unprofessional and diminish your credibility. Take time to ensure your content is well written and concise, or employ a professional to do it.

4. Is Not Visually Appealing