NEWS

Your website is integral to the success of your business. Therefore, it is highly important for you to ensure that it is as user friendly to your target audience as possible. The following eight points are common mistakes that drive customers away: 1. Not Mobile Optimised Mobile optimisation is as important as having a regular website. As I have mentioned in previous articles, over 50% of website traffic comes from mobile devices. Not utilising mobile optimisation will deter

Web design mistakes, though common, are detrimental to your business. Having a successful website - which in turn has a high customer conversion rate - is the result of integrating key elements such as good usability, SEO, mobile optimisation and much more. Here is a more extensive list of common mistakes to avoid: Poor Site Structure & Navigation – having poor structure and navigation is a massive deterrent for your website’s visitors. Your website should be easily navigated

Wix is a content management system (CMS). A CMS is an application, or set of programs, that are used to create and manage online content, such as a website with text, images and videos. Some examples of other popular CMS are Wordpress, Drupal and Joomla. While these are popular, they lack in key areas where Wix prevails. Below are the top seven reasons why Wix has the best CMS in the industry: 1. Trustworthy and Robust Wix was founded in 2006. Since then, they have grown to s

There are many different factors that indicate whether or not your website is outdated. While some are obvious, others are less so. In the fast paced world of technology, it’s important to ask yourself these questions every so often to make sure your website is performing to its full potential: Has your website stopped bringing in customers? If applicable, are your website’s sales dropping? Is your website lacking mobile optimisation? Is it using outdated technology such as f

Having a website made for your business and not implementing search engine optimisation (SEO) is like deciding to open a brick-and-mortar store, going through all the effort of setting it up, then not displaying signage or handing out flyers, and hoping that people will stumble upon it. Like your brick-and-mortar store, maybe one or two people may come by your website by chance, but if you utilise SEO, many more people will find you. This is because SEO is the key to your web

Building a website that converts visitors to customers takes time and effort. In order to streamline this process, it is vital to create a plan. This will help to identify potential problems early on, leaving you to focus on your website’s goals and objectives. After all, the sooner you launch, the sooner your website can be a strong source of new business for years to come, working for you 24/7. From having a few obvious call-to-action’s to displaying relevant, fresh content

The introduction of Social Media has changed the world of digital marketing. It is now easier than ever to build a strong brand, personalising your business and engaging your target audience. Social Media has come a long way, helping you target key demographics with advertisements to help grow your business and increase your brand awareness. Social Media is key to any marketing strategy, below are three big impacts it can have on your digital business. SEO Social Media websit