Bentleigh Vet Clinic
Bentleigh Veterinary Clinic is as its name suggestions: a vet clinic in Bentleigh, Victoria. Bentleigh Veterinary Clinic offers all kinds of veterinary services and wanted to attract new clients in the Bentleigh, East Bentleigh, Hampton and the other surrounding areas of South East Melbourne.
Bentleigh Veterinary Clinic required a new website and branding (logo).
Their goals were:
Promote their special introductory offers
Promote their rebranded practice
Logo Design | Contact Form | SEO | Mobile Optimisation | Booking System | Blog Feed
I always start my projects with research; target audience research and competitor research.
For target audience research, I delve into what motivates and is important to them. Once this is understood, it helps me create a website that will appeal to and meet the target audiences expectations.
For competitor research, I see what competitors have done well, and not so well. I leverage off their successes and create a unique site.
All this research is the foundation of creating a website that will have a high customer conversion rate.
To satisfy the primary goal of promoting the special introductory offer, I created a pop-up when the visitor first arrives. The pop-up highlights the special offers, if the visitor accepts, they are taken to a page with more information so they can make a booking.
The client had recently purchased the practice and wanted to promote the new practice name while taking advantage of its rich history; the welcome message and embedded video from the owner of the practice achieved this. So, through the welcome message and embedded video paired with the new branding, the secondary goal was met.