Smile IT is an IT solutions business based in Brisbane, Queensland. They specialise in cloud solutions, managing IT business telecoms, consulting and virtual CIO.
Their targeted audience are Brisbane’s mining and hospitality industries.
Smile IT had three goals they wanted their new website to achieve. They were:
To attract new clients through phone and contact form.
To demonstrate how they were different to other IT solutions businesses.
To help existing clients access the client support portal.
Case Studies | Blog Integration | SEO | Mobile Optimisation
The deliverables for this project were website design (including WiX Code) and copywriting.
To achieve their goals, I started with researching their target audience and competitors. Researching Brisbane’s mining and hospitality industries gave insight into what the demographic found important. Researching Smile IT’s competitors helped me see what other IT solutions business were doing successfully, and what I could do to make Smile IT’s website stand out.
To meet Smile IT’s primary goal, I made getting in contact with them very easy by displaying the contact number prominently, and having a contact form at the bottom of the home and contact pages.
To satisfy their goal of helping existing clients, I featured a support button at the bottom right of all the pages to make it easy to access the client support portal.
I used WiX Code to creat the however effects on the “our value” section if the about page. This effect makes efficient use of the space while also displaying the values that are the foundation of the Smile IT team culture.