Smile IT

The Client

Smile IT is an IT solutions business based in Brisbane, Queensland. They specialise in cloud solutions, managing IT business telecoms, consulting and virtual CIO. 


Their targeted audience are Brisbane’s mining and hospitality industries. 


Smile IT had three goals they wanted their new website to achieve. They were:

  • To attract new clients through phone and contact form.

  • To demonstrate how they were different to other IT solutions businesses.

  • To help existing clients access the client support portal.

Project Services

Case Studies | Blog Integration | SEO | Mobile Optimisation

The Solution

The deliverables for this project were website design (including WiX Code) and copywriting. 


To achieve their goals, I started with researching their target audience and competitors. Researching Brisbane’s mining and hospitality industries gave insight into what the demographic found important. Researching Smile IT’s competitors helped me see what other IT solutions business were doing successfully, and what I could do to make Smile IT’s website stand out.


To  meet Smile IT’s primary goal, I made getting in contact with them very easy by displaying the contact number prominently, and having a contact form at the bottom of the home and contact pages.


To satisfy their goal of helping existing clients, I featured a support button at the bottom right of all the pages to make it easy to access the client support portal. 


Wix Code

I used WiX Code to creat the however effects on the “our value” section if the about page. This effect makes efficient use of the space while also displaying the values that are the foundation of the Smile IT team culture.

We contracted Toby to redesign our website, on which he did an excellent job. However, the key benefit for us was the fact that he was able to work autonomously and quickly, delivering a quality product without the need for excessive oversight on our part.
Glen Scott
Smile IT | Brisbane


I am a Wix Pro Designer and a certified Wix Webmaster. I will use strategic thinking and a creative approach to identify your business' needs and achieve the best solution.

My design aesthetic is clean, sleek, and modern. I will deliver a professional website, built using proven digital marketing techniques and established web design standards.

I strongly believe in open communication and am committed to helping small-medium businesses establish a modern identity and a compelling online presence. I have worked with clients all around the world including  Australia, America, the UK and throughout Europe.​



Phone: 0432 412 024

Skype: tobe_214
Moorabbin, Melbourne, Australia

© Toby McDowell
Toby McDowell | Google Rating