Sodor Salon

The Client

Sodor Salon is a hairdressing salon in the suburb of Moorabbin, Victoria with a target demographic of women aged 19-35 years old living in Melbourne.

Sodor Salon primary goal was to build their client base through having a website that would generate bookings. Their secondary goal was to establish a web presence.

Project Services

Booking System | Gallery | SEO | Mobile Optimisation | Social Media Integration

The Solution

For Sodor Salon, it was important for me to achieve their goals while having a design style that suited the target demographic. I achieved this through a multi-faceted approach explained below.


Before commencing the design of a website, I undergo research. For the salon, firstly, I researched the target audience. It’s essential to understand the target audience and what is important to them.


Then, I researched competitors to leverage from their success, and to create a design that stood out.



Receiving bookings is crucial for a service-based business such as Sodor Salon. To achieve bookings, I created a prominent call-to-action “Book an Appointment” and a convenient online booking system. An online booking system creates a seamless experience for the website visitor to make a booking.


The salon had great photography, so the images, along with an explanation of the services helped visitors know what to expect before making a booking, which increases the likelihood of customer conversion.


I placed Sodor’s stellar testimonials at the bottom of each page to help establish trust in the brand. Building trust helps a visitor feel more at ease when deciding to make a booking with a salon they haven’t visited.


Through just on-site search engine optimisation, I was able to achieve top positions not only for the name but for more competitive keywords such as “hairdressing salon Moorabbin” (please see image), thus creating a dominant web presence.

Toby has not only created a flawless website for my business but has continued to assist and support myself in many ways regardless of the time of day. If you are needing to update or change your website be sure Toby will respond instantly along with the completion of the tasks. I would highly recommend Toby to anyone, he put more than 100% into your website and truly makes you feel like your the most important person.
Kristy Nicoll
Sodor Salon | Moorabbin, Melbourne


I am a Wix Pro Designer and a certified Wix Webmaster. I will use strategic thinking and a creative approach to identify your business' needs and achieve the best solution.

My design aesthetic is clean, sleek, and modern. I will deliver a professional website, built using proven digital marketing techniques and established web design standards.

I strongly believe in open communication and am committed to helping small-medium businesses establish a modern identity and a compelling online presence. I have worked with clients all around the world including  Australia, America, the UK and throughout Europe.​



Phone: 0432 412 024

Skype: tobe_214
Moorabbin, Melbourne, Australia

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