Swivs Locker

The Client

Swivs Locker is a Melbourne based clothing and apparel business that supplies customised uniforms to others business, events and sporting clubs in Melbourne.


Swivs Locker’s goals were to:

  1. Sell merchandise to existing clients

  2. Attract new clubs to use and submit their artwork to the Kit Builder.


Swivs Locker required a website redesign, with custom ecommerce store integration that would allow their customers to sell their products.

Project Services

Advanced Store | Payment Gateway | Dynamic Content | Chat Integration | SEO | Mobile Optimisation

The Solution

My first stage in any project is research. The research stage includes research into the target audience and competitors.


After research, I start designing the website.


To achieve Swivs Locker’s primary goal, I included a clear call-to-action, “show now”, on the main banner. This call-to-action gives club members a clear way to find and purchase their uniforms.

To fulfil their secondary goal of getting new clubs to use the kit builder, I included “design your own” in the header and main banner sections. Including “design your own” gives potential clubs a way to get started and experiment with clothing design for their own club.



I am a Wix Pro Designer and a certified Wix Webmaster. I will use strategic thinking and a creative approach to identify your business' needs and achieve the best solution.

My design aesthetic is clean, sleek, and modern. I will deliver a professional website, built using proven digital marketing techniques and established web design standards.

I strongly believe in open communication and am committed to helping small-medium businesses establish a modern identity and a compelling online presence. I have worked with clients all around the world including  Australia, America, the UK and throughout Europe.​



Phone: 0432 412 024
Email: imagine@tobymcdowell.com

Skype: tobe_214
Moorabbin, Melbourne, Australia

© Toby McDowell
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